Allure and Conde Nast Entertainment (CNE) have launched the Allure Insiders, the magazine’s first-ever digital-video influencer network.

Partnering with ten beauty-industry insiders—ranging from celebrity stylists to well-known YouTube-content creators – the videos will feature tips, tutorials, product reviews, and behind-the-scenes access – content created exclusively for Allure.

The online networks’ ‘stars’ include:

Celebrity hairstylist Serge Normant; dermatologist Dr. Ava Shamban; celeb makeup artist Jamie Greenberg, of Jamie MakeUp; makeup artist Sarah Uslan; nail artist Sophy Robson; Beauty Blogger and YouTube Influencer Cara Brook, of Maskcara – and more.

Each Insider will create two original videos a month. Every video will feature the Allure Insiders badge, in the right corner, indicating the videos are Allure-endorsed content.

Linda Wells, the editor in chief of Allure, explained:

“Video is an important frontier for beauty. The Insiders program allows us to enrich the video landscape with powerful voices in beauty and to create content that’s both engaging and useful. The Allure Insiders badge will help consumers find trusted experts in a crowded space.”

Dawn Ostroff, President, Conde Nast Entertainment, added:

“Consumers increasingly turn to digital media to guide them through all areas of their daily lives.”

The new Allure channel is at: video.allure.com.
Or, subscribe at: youtube.com/Allure.

Photo: Celebrity makeup artist Jamie Greenberg, in her video for Allure Insiders.